We recently sat down with Kyle Widrick, Founder of WIN Brands, the top-rated e-commerce brand aggregator in the U.S. Through WIN's strategic acquisition model, the company identified QRNT Smart Ring as an exceptional wellness brand with passionate consumers and clear growth potential, bringing it into their curated portfolio to accelerate its reach through their omnichannel operating system.
In this conversation, Kyle discusses the QRNT Smart Ring, wellness trends, and how wearable technology intersects with natural health journeys like those supported by Eu Natural.
Q: Kyle, as the founder of WIN Brands, you’ve helped build consumer-centric products for years. What inspired WIN Brands to enter the health wearable space with the QRNT Smart Ring?
A: At WIN Brands, we’re driven by the belief that better design and accessible technology can empower people to take more active roles in their own health journeys. With QRNT, our goal was to break past the limitations of bulky wearables and subscriptions, and put continuous, meaningful health data on something as natural as a ring you wear every day. That’s why we now see QRNT emerging as one of the fastest-growing smart rings in the wearable category, because it’s designed for everyday life, not just fitness demos. Its growth highlights how consumers are embracing accessible health insights as part of their routines.
Q: Eu Natural focuses on supporting overall wellness through high-quality, natural supplements and botanicals; from hormonal balance to immune support. How does a wearable like the QRNT ring fit into that broader ecosystem of health?
A: Eu Natural’s mission is about empowering people to optimize their wellness through products that support the body’s natural processes. The QRNT Smart Ring plays a complementary role by objectively tracking physiological signals; heart rate, oxygen saturation (SpO₂), heart-rate variability (HRV), sleep quality, skin temperature, stress levels, and more; in real time. Those metrics help people understand how their bodies respond to lifestyle changes, supplements, stressors, or sleep patterns. When someone takes a Eu Natural detox formula, hormone-balancing supplement, or daily multivitamin, QRNT can shed light on how their body is really responding beyond just how they feel.
Q: There’s often skepticism about wearable accuracy. How accurate can a small ring be in measuring these health indicators?
A: Accuracy in health tracking today comes from sensor quality, close skin contact, and smarter algorithmic interpretation of signals over time. Because a ring sits snugly on the finger, closer to blood vessels than many wrist wearables, it can capture cleaner optical and temperature signals. The QRNT uses advanced photoplethysmography (PPG) and temperature sensing paired with motion filtering to produce reliable trends. Rather than one-off snapshots, its value is in continuously monitoring patterns, which helps people and practitioners spot meaningful shifts in recovery, stress, sleep, and overall wellness.
Q: So it’s less about a single number and more about trends over time, how does that help someone using Eu Natural products?
A: Exactly. Let’s say someone is supporting their hormonal balance with a Eu Natural formula. Their subjective sense of improvement is important, but what if they could also see supportive objective data, like improved sleep continuity, better recovery scores via HRV, or fewer stress spikes? That gives a fuller picture of how wellness efforts are working. It moves someone from guessing “I feel better” to understanding “Here’s how my sleep patterns and stress response have measurably improved over the last six weeks.”
Q: A lot of Eu Natural customers are proactive about nutrition and detoxification. What role do you see QRNT playing for this group?
A: People invested in natural health are often curious about how proactive changes affect their bodies, not just in theory, but in measurable outcomes. QRNT supports that curiosity by delivering 24/7 insights without bulky gear or subscription fees. For someone doing a cleanse or focusing on metabolic support, seeing how sleep quality, resting heart rate, or skin temperature trends shift can reinforce healthy habits or signal when adjustments are needed.
Q: Final thought, why should people who care about holistic wellness pay attention to wearable health tech like QRNT?
A: Wellness isn’t one-dimensional. Supplements, nutrition, movement, stress management– all play a role. Wearable tech like QRNT doesn’t replace that foundation, but it amplifies personal awareness and gives people objective feedback loops. When you combine that with high-quality botanical formulas like Eu Natural’s, you get a more complete picture of health, and that’s where real, sustained change begins.
